The audience is up to something

Found this via … well I just don’t know. Somewhere in my feeds was the pointer to this little gem. “The Audience is up to Something” is a great video by Peter Hirshberg of Technorati, and Michel Markman that has been uploaded to YouTube by Michel and is now up on Chris Anderson’s blog. I could see it as a really engaging way of introducing Year 9s to the study of media, advertising and critical literacy.